Google launches mid-range Pixel 4a smartphone after pandemic delay

SINGAPORE - The Pixel 4a - Google's mid-range smartphone for this year - was finally launched on Mon , after months of delay due to the Covid-19 pandemic.

The 5.8-inch Pixel 4a offers a similar camera and software experience as Google's flagship Pixel 4 for less than half the price, pitting it against Apple's low-cost iPhone SE. In its blog post announcing the Pixel 4a, Google also teased its next Pixel 5 smartphone, which will have 5G connectivity. This flagship model will be joined by a 5G version of the Pixel 4a, starting from US$499 . Both of these upcoming phones will not be sold in Singapore. Instead, they will be launched later this year in nine markets, with Google promising to reveal more details in the coming months.

However, analysts say this headstart is far from insurmountable, given the challenging market conditions posed by the ongoing pandemic. Mr Fieldhack does not believe that Google will repeat or exceed last year's Pixel sales because of the fierce competition in the smartphone industry, which is also facing a dip of 10 per cent this year.

Like the Pixel 3a, the Pixel 4a is available in 13 markets altogether, including the United States, Japan and India.

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