Furniture shop caught posting fake 5-star reviews

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Loft Home Furnishing published five-star reviews on products on its website between November 2022 and August 2023. The reviews gave glowing recommendations on the quality of the purchased furniture, and contained actual photos of the furniture displayed in...

Loft Home Furnishing published five-star reviews on products on its website between November 2022 and August 2023.

After receiving the customers' complaints, the Competition and Consumer Commission of Singapore launched an investigation last October and found fake five-star reviews made by at least seven"customers" on the website. The posting of a fake review by a business in relation to a consumer transaction is an unfair trade practice as consumers might be deceived or misled into thinking that the review was genuine.

"Online reviews play an important role in helping consumers make purchasing decisions," said CCCS chief executive Alvin Koh.

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