Explore Girard-Perregaux’s Laureato signature collection

Created in 1975, at a time when the luxury sports watch became fashionable and the de rigueur accessory for well-heeled gents, Girard-Perregaux’s Laureato emerged as one of the most striking and memorable designs in the category. Almost five decades on, it remains a signature timepiece of the watchmaker, and has become a true icon in the industry. The watch has since inspired a whole line of current Laureato models that meld its classic design with modern aesthetics and technical innovations.

Another unusual feature was its quartz movement — one that was made in-house at that. This was a move that indicated Girard-Perregaux’s daring step to go with the prevailing trend of the era. The ’70s marked the advent and immense popularity of the quartz watch, which threatened the future of mechanical watches, and Swiss watchmaking traditions in general.

The watch was taken back to a more modest size of 41mm after being upsized in several models that preceded it. This full-steel model featured a mix of polished and satin-brushed finishing and had a blue or grey dial that had a Clou de Paris guilloché hobnail pattern like the first 1975 models. The baton-shaped hands recalled those found in the original model, but with a hint of luminescent material this time round.

Next came the chronograph, an essential addition to any luxury sports watch collection. The Laureato Chronograph was introduced in a 42mm size and is currently available in pink gold or steel. It is worth noting that the steel models are made of 904L steel, which is different from the steel typically used by the watch industry. It has a higher chromium content, which translates to a stronger resistance to corrosion and better durability.

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Explore Girard-Perregaux’s Laureato signature collectionDistinctive yet versatile, sporty yet sleek, Girard-Perregaux’s Laureato collection is a brand signature that has been fifty years in the making
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