People ride past a mural dedicated to late Colombian drug lord Pablo Escobar, in Medellin, Colombia April 12, 2024.BRUSSELS — The name of late Colombian drug lord Pablo Escobar cannot be registered as an EU trade mark, the European Court of Justice ruled on Wednesday , after his brother tried to lay a claim.
"EUIPO correctly found that those persons would associate the name of Pablo Escobar with drug trafficking and narco-terrorism and with the crimes and suffering resulting therefrom, rather than with his possible good deeds in favour of the poor in Colombia," the court said in a statement. Gaviria said in 2020 that his company would launch a foldable smartphone called the Escobar Fold 1. The company currently sells a crypto currency called Escobar Cash, according to its website.
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