:Walt Disney Co has secured a record $9 billion in commitments from advertisers for fiscal 2022-23 as demand soars for live events and the upcoming ad tier of streaming platform Disney+.The media powerhouse has been doubling down on sports and live events after a pandemic-induced lull, in an attempt to cushion advertising sales that's under pressure from record inflation and geopolitical turmoil.
Rival NBC Universal closed upfront advertising commitments exceeding $7 billion for the next fiscal year, Reuters reported last month. Over the last year and a half, Disney has expanded its rights to the National Football League , Wimbledon and the Australian Open. It also renewed rights for the popular FA Cup and more on ESPN+.
Last week, it said it would raise the ESPN+ subscription fee by 43 per cent to $9.99 a month from Aug. 23.
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Disney secures $9 billion in upfront ad salesWalt Disney Co said on Monday it has secured a record $9 billion in commitments from advertisers for 2022-23 as demand soars for live events and the upcoming ad tier of Disney+.Streaming services Disney+, ESPN+ and Hulu brought in 40 per cent of the total commitments. Rival NBC Universal closed upf
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Disney secures US$9 billion in upfront ad salesWalt Disney Co said on Monday it has secured a record US$9 billion in commitments from advertisers for 2022-23 as demand soars for live events and the upcoming ad tier of Disney+. Streaming services Disney+, ESPN+ and Hulu brought in 40 per cent of the total commitments. Rival NBC Universal close
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Disney secures $9 billion in upfront ad salesWalt Disney Co said on Monday it has secured a record $9 billion in commitments from advertisers for 2022-23 as demand soars for live events and the upcoming ad tier of Disney+.Streaming services Disney+, ESPN+ and Hulu brought in 40 per cent of the total commitments. Rival NBC Universal closed upf
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