Disney secures $9 billion in upfront ad sales

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Walt Disney Co said on Monday it has secured a record $9 billion in commitments from advertisers for 2022-23 as demand soars for live events and the upcoming ad tier of Disney+.Streaming services Disney+, ESPN+ and Hulu brought in 40 per cent of the total commitments. Rival NBC Universal closed upf

Walt Disney Co said on Monday it has secured a record $9 billion in commitments from advertisers for 2022-23 as demand soars for live events and the upcoming ad tier of Disney+.Rival NBC Universal closed upfront advertising commitments exceeding $7 billion, Reuters reported last month.

 

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