Custom watches: What to know before personalising your luxury timepiece

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Bought a branded watch for its recognisability, yet want to make it stand out with an added touch of individuality? Now, it can be be done via a third-party specialist – here’s more about the trend of watch “modding”.

When Young started Undone in 2016 and made it available online, it opened up to the masses the possibility of customising their watch beyond a choice of watch-strap colour and material, or having a message engraved on the case.

When it comes to the high-end market, however, the possibilities are endless – limited only by the client’s desires and budget, as well as the creativity, artisanal and technical skills of the shop’s experts. Don’t forget, too, that by “modding” your watch, its original warranty from the brand that made it will be voided . It’s worth noting, however, that most reputable custom shops do actually provide their own warranty after the completion of modifications. This is yet another area to clarify before you make a decision.“For more affordable watches, since reselling is usually not so frequent, I will say go all the way and make it loud and fun.

 

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