NEW DELHI : India's shock Thomas Cup triumph has handed its badminton bosses an opportunity to transform the game's profile in the cricket-mad country and they are determined not to squander it.
Editorials were written, cash awards announced and Prime Minister Narendra Modi led the tributes to players Lakshya Sen, Kidambi Srikanth, HS Prannoy, Chirag Shetty and Satwiksairaj Rankireddy. Many believe the Thomas Cup victory can do for badminton what the 1983 World Cup triumph did for cricket in India.While the Sports Authority of India looks after training and travel, the BAI is recruiting 30 coaches and building half-a-dozen new training centres across the country.
Badminton has earned India an Olympic medal at the last three Games, two of them through PV Sindhu, who also won World Championship gold in 2019.
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