in the wake of a number of concessions seemingly aimed at reducing pressure from antitrust regulatorsThe ruling came as part of the fight between Epic and Apple that came to a head in a US court case, during which Epic argued that Apple’s App Store rules were unfair.
Apple is “permanently restrained and enjoined from prohibiting developers from including in their apps and their metadata buttons, external links, or other calls to action that direct customers to purchasing mechanisms, in addition to In-App Purchasing and communicating with customers through points of contact obtained voluntarily from customers through account registration within the app”, she wrote in the injunction.
In response to that, Apple kicked Fortnite out of the App Store, and it has not been available on the iPhone since. Epic began a publicity campaign that included attack ads on Apple – and a legal campaign that led to the trial.That trial included a public and often emotional fight between Epic and Apple over the rules for its App Store. As well as the more legal arguments, a number of documents were revealed during the case, some of which led to more animosity from developers.
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