Apple to spend over US$ 500 million on marketing Apple TV+ -The Information

10/9/2021 4:38:00 PM

Apple to spend over US$ 500 million on marketing Apple TV+ this year -The Information

Apple to spend over US$ 500 million on marketing Apple TV+ this year -The Information

Apple Inc plans to spend more than US$500 million on marketing its streaming service, Apple TV+, this year, The Information reported on Friday, citing a person familiar with the matter.The iPhone maker also intends to significantly increase its output of new TV shows and movies to at least one a week in 2

Apple Inc plans to spend more than US$500 million on marketing its streaming service, Apple TV+, this year, The Information reported on Friday, citing a person familiar with the matter.The iPhone maker also intends to significantly increase its output of new TV shows and movies to at least one a week in 2022, more than double its pace this year, according to The Information, which cited another person familiar with the matter.

Apple did not immediately respond to a Reuters request for comment.Apple's move to splurge on content and marketing comes as it tries to fiercely compete with established players, including Netflix Inc, Walt Disney Co's Disney+ and Amazon.com Inc's Prime Video.

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The iPhone maker also intends to significantly increase its output of new TV shows and movies to at least one a week in 2022, more than double its pace this year, according to The Information, which cited another person familiar with the matter. Apple did not immediately respond to a Reuters request for comment. Last week, South Korea's parliament approved a bill that bans major app store operators such as Google and Apple from forcing software developers to use their payment systems, effectively stopping them from charging commissions on in-app purchases. Apple's move to splurge on content and marketing comes as it tries to fiercely compete with established players, including Netflix Inc, Walt Disney Co's Disney+ and Amazon.S.com Inc's Prime Video. (Reporting by Tiyashi Datta in Bengaluru; Editing by Anil D'Silva) Source: Reuters .