SAN FRANCISCO – Apple is in discussions with Google about using the search giant’s generative artificial intelligence model called Gemini for its next iPhone, as the company races to embrace a technology that has upended the tech industry.
Google’s discussions to provide generative AI capabilities for the iPhone would be the latest example of it filling a gap in Apple’s products. Apple’s effort to develop its own large language model, the technology behind chatbots such as ChatGPT and Google’s Gemini, has been running behind, two people familiar with its development said.
A deal could bring the Gemini model to iPhones around the world, giving Google access to a massive user base and making generative AI even more mainstream. Virtually overnight, Google could have more consumers using its AI than its chief rival, OpenAI, which makes the ChatGPT AI chatbot – making a pact with Apple a tantalising prospect.
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