175 main courses, 48 appetisers, 34 desserts: SIA revamps premium economy class menu

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SINGAPORE — Passengers who fly in premium economy on Singapore Airlines (SIA) can look forward to a greater variety of meal choices and larger portions from March 31, when the airline rolls out a revamp of the cabin class. As part of the revamp, SIA has expanded the food and beverages menu to a total of 175 main courses, 48...

The portions of the dishes being served to passengers in the premium economy class will increase from March 31. The dishes will also be laid out on larger trays and new porcelain tableware .SINGAPORE — Passengers who fly in premium economy on Singapore Airlines can look forward to a greater variety of meal choices and larger portions from March 31, when the airline rolls out a revamp of the cabin class.

Additionally, the serving sizes of the dishes will increase in weight: by 28 per cent for appetisers, 33 per cent for main courses, and 26 per cent for desserts, said SIA food and beverage director Antony McNeil at a media showcase event on March 14. SIA senior vice-president of customer experience Yeoh Phee Teik said the revamp comes after conducting market research and gathering feedback from customers.

On why SIA decided to improve its premium economy menu, Betty Wong, the airline's divisional vice-president of inflight services and design, said in-flight food and beverage was ranked first in value drivers — or factors that add worth — of the premium economy class among customers, surpassing other traits such as seat comfort and loyalty benefits.

 

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