Tech platforms make pitch for ad deals as TikTok is roiled by politicsMeta focused its NewFront on ReelsSat, 04 May 2024 08:44:12 PKT
The short video platform announced new sports and entertainment partnerships at its NewFront on Thursday evening, including an agreement that broadcaster NBCUniversal will post clips of this summer's Paris Olympics on TikTok. On Wednesday, Snap which owns photo messaging app Snapchat, said it would also partner with NBCUniversal to send popular influencers to the games to film content. It will also host clips of top concerts from events promoter Live Nation.
"Brands have to spend a little extra time really thinking about the quality of environments, which is why these content partnerships that are being spun up are so important," said Robert Silver, head of media at digital marketing firm Razorfish.
پاکستان تازہ ترین خبریں, پاکستان عنوانات
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