The NBA has found itself in a conundrum similarly faced by airlines, hotel chains, retailers, tech companies and virtually any company that wants to do business in China: Toe the Communist party line on Hong Kong protests, Uyghur Muslims, Taiwan's independence claims and Tibet — or face threats of losing access to the market.
Before these Hong Kong protests, the most visible flashpoint has been Taiwan. Airlines quickly caved to Chinese demands to change drop-down menus and maps to read"Taiwan, China" rather than simply"Taiwan." Taiwan is a self-ruled democracy that Beijing insists be treated as part of mainland China. China's aviation authority demands Hong Kong and Macau must also be clearly labeled as part of China.
But the companies themselves rarely stand against the Chinese government: Gap last year apologized for a T-shirt with a map of China that did not include Taiwan. Tech blogs noticed this week that Apple is hiding the Taiwan flag from its emoji keyboard for users whose iOS settings are Hong Kong or Macau. Last year, a Marriott employee was quickly fired, and Marriott apologized, for liking a social media post about Tibet.
We are in the same boat
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