The NBA faces a no-win situation in China. Here's what it stands to lose

The NBA doesn't break out what the Chinese market is worth for professional basketball. But it does make up at least 10% of the league's current revenue, according to David Carter, executive director of the USC Sports Business Institute. And China is expected to contribute even more than that over the next decade, perhaps reaching 20% of the league's revenue by 2030.

"The NBA has to be true to its domestic brand and what it stands for," Carter said."That's why finding a work-around is critical. If they manufacture a technicality to let [Morey] go, that's a slippery slope." The NBA is trying to walk a tightrope. After an initial league statement was criticized for being too beholden to the Chinese authorities, NBA Commissionerdefended Morey's right to send the tweet in a statement Tuesday in Tokyo. He said that the league would not pursue profits over principles.

But that only escalated the dispute with Chinese authorities. CCTV Sports, a division of China's state broadcaster, said it would not broadcast preseason games set to be played in China, including one between the Brooklyn Nets and the LA Lakers later this week in Shanghai.

NBA is NBA. IF NBA will cave-in from the despot gov't of china then the fans GLOBAL will lose interest in NBA & basketball. then basketball will be just a dustbin in history. for almost 74 years in existence NBA withstood pressures. to 'HELL WITH CHINA'. 'LONG LIVE NBA'.

“NBA Commissioner Adam Silver defended Morey's right to send the tweet in a statement Tuesday in Tokyo. He said that the league would not pursue profits over principles.”

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