Universal Music Group UMG.AS and TikTok said on Thursday that they had reached a new licensing agreement that will restore the label's songs and artists to the social media platform.TikTok began removing Universal's content from its app after their licensing deal expired in January and the two sides failed to reach agreement on royalty payments to artists and songwriters, protections from artificial intelligence , and online safety for TikTok's users.
In a move that may well have eroded its bargaining power, Taylor Swift, one of Universal Music's biggest acts, allowed a selection of her songs to return to TikTok as she promoted her latest album, "The Tortured Poets Department."Swift owns the copyrights to her recordings through her 2018 deal with Universal, and can control where her songs are available, according to the Financial Times.
Universal Music Group
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