Reigning Hollywood studio Universal brings 'Wicked' to movie summit

" Wicked ," the untold story of the witches of Oz, stars Cynthia Erivo as Elphaba and Ariana Grande as GlindaLAS VEGAS, United States — Universal Pictures was crowned Hollywood's top studio last year, dethroning Disney at the box office for the first time in nearly a decade with a string of mega-hits like "The Super Mario Bros. Movie" and the Oscar-winning "Oppenheimer.

Ariana Grande, Cynthia Erivo, and Jeff Goldblum were brought on stage to promote the starry movie adaptation of the hit Broadway musical. The first of two films hits theaters in November. But while rivals like Disney, Warner, and Paramount have struggled for various reasons, these are heady times for Universal.

Universal's international distribution president Veronika Kwan Vandenberg said it has become clear the industry "can't rely on the films that have traditionally been exceptionally strong in the last 20 years." Because these trends are typically organic in origin, it is "an incredibly hard thing to do," said Kwan Vandenberg.

Universal Studios Wicked

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