TikTok to label AI-generated content from OpenAI and elsewhere

TikTok plans to start labeling images and video uploaded to its video-sharing service that have been generated using artificial intelligence, it said on Thursday, using a digital watermark known as Content Credentials.Researchers have expressed concern that AI-generated content could be used to interfere with US elections this fall, and TikTok was already among a group of 20 tech companies that earlier this year signed an accord pledging to fight it.

The Content Credentials technology was spearheaded by the Coalition for Content Provenance and Authenticity, a group co-founded by Adobe ADBE.O, Microsoft MSFT.O and others, but is open for other companies to use.It has already been adopted by the likes of ChatGPT creator OpenAI.YouTube, owned by Alphabet's Google, and Meta Platforms, which owns Instagram and Facebook, have also said they plan to use Content Credentials.

Source: Tech Daily Report (techdailyreport.net)

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