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Adobe explores OpenAI partnership as it adds AI video tools

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Adobe says it is developing a way to let its users tap third-party tools from OpenAI, as well as startups Runway and Pika Labs, to generate and use video within Premiere Pro

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SAN FRANCISCO, USA – Adobe on Monday, April 15, said it is in the early stages of allowing the use of third-party generative artificial intelligence tools from OpenAI and others inside of its widely used video editing software. Both those features will rely on Firefly, an AI model that Adobe has already deployed in its Photoshop software for editing still images. Amid competition from OpenAI, Midjourney and other startups, Adobe has sought to set itself apart by training its Firefly system data it has full rights to and offering indemnity to users against copyright claims.

Deepa Subramaniam, Adobe’s vice president of product marketing for creative professional apps, said that Adobe has not yet settled how revenue generated by third-party AI tools used on its software platform will be split up between Adobe and outside developers.

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