The passion of fans: How fandom can encourage active participation and fight disinformation

According to media scholar Liesbeth van Zoonen, fandom “is built on psychological mechanisms that are relevant to political involvement.” Henry Jenkins, another media technology scholar, said that today’s contemporary political terrain is being filtered and fought using the language of popular culture which is the domain of the fans..

In other words, through fandoms, people have another way to engage in politics, not just as a moral obligationactivity, partaking in it in a way that makes sense to them and providing us with an alternative model of citizen participation. From the denial of the ABS-CBN franchise, the active citizen participation via community pantries in between, and to the current elections, we are seeing a surge of Filipinos who are also K-pop stans, Swifties, Kathniel fans, pageant fans, and even UAAP basketball fans, coming together in very creative and innovative ways to try and fight disinformation and to ensure that their voices are heard not just by entertainment idols and fan circles, but also by public figures.

As thinker Nadia C. argues, if people participate in politics just out of a sense of duty or because it’s the “right thing to do,” people will burn out without anchoring their participation from something meaningful to them. This is not to say that we should only participate in discussions that are interesting to us, but that the basis of our political participation must be concrete and immediate.

It must be obvious to everyone, especially to ourselves, why it is worth the effort, and fandom participation could be an empowering start towards that. that makes them and their practices relevant in the fight against disinformation. Their networked structure and connectedness are also designed for easier and faster mobilization and truth advocates and activists can learn a lot from fandom communities.

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