SM Cares, PLDT, and Smart join hands to promote responsible e-waste disposal

SM Supermalls, PLDT and Smart launched the joint initiative last April 22, just in time for SM's Earth Day 2024 celebrations, making the annual observance more meaningful.

In a short message, Joaquin L. San Agustin, SVP of SM Supermalls for Marketing, underscored the need for the responsible disposal of electronic waste to help minimize its impact on human health and the environment. He also thanked PLDT and Smart for partnering with SM for the initiative.

To reinforce the initiative’s sustainability messaging, SM, PLDT, and Smart unveiled new designs for the bins that will be used to collect the e-waste, which are made from 8,400 pieces of used beverage cartons. Shown above are the new bin designs, taken during the launch of the partnership. The e-waste bins will be available at SM Malls nationwide, particularly in Cyberzone areas.

Since 2021, a total of 11,600 kg of e-waste has been collected through the program, diverted from ending up in landfills and causing harm to humans and the environment to the designated facilities where they are disposed of responsibly.

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