Singapore Media Festival continues to champion Asian storytelling amid pandemic

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MANILA – The Singapore Media Festival is set to mount its first hybrid format this year as part of its efforts to continue sharing Asian stories to a global audience amid the pandemic.

Now on its seventh edition, the SMF returns presenting a lineup that will showcase the region’s best talents through a mix of physical and virtual programs.

“The theme for last year is Asia is Now. The reason for the theme last year is because there was a lot of interest in the global level for Asian stories because of the richness of the culture, the diversity that we bring. Some were universal themes, some were unique to Asia but there were also growing appetite not just in Asia but on a global level for Asian storytelling,” said Howie Lau, IMDA's assistant chief executive for media and innovation during a virtual conference on Monday.

Meanwhile, Emily Hoe, executive director of the SGIFF, said pushing for films created by talents in the region to reach more audiences is certainly not something that the organization will step away from.

 

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