When Pulse Asia released its findings showing that the President had a “91% approval rating,” it received a lot of pushback. Being neither Dilawan nor DDS, I was more surprised about the actual numerical rating than the fact that it was still high. The President remains popular. But a President remaining popular is one thing; getting a “91% approval rating” is another.
Surveys have been a trusted barometer for decades because we simply cannot sit down and conduct extensive research on everyone. A sample, both in size and quality, will have to do. But when Trump won in 2016, pundits were aghast. Hillary Clinton was leading in almost every poll. How can the surveys be so wrong? Just like Pulse Asia, the US pollsters’ methodologies were “time-tested” through decades.
We see this in Pulse Asia’s interview, which saw its head use survey figures about Filipinos’ preferred news sources to minimize observations on how social media could be affecting their survey results. Anecdotally, I think the primary spreader of information during the past few months wasn’t even TV or Facebook – it was Viber chat groups.
To this you have to add how Filipinos as a people are even more secretive than Westerners. The disconnect between staid Western methodologies and the Filipino psyche spurred Dr Virgilio Enriquez to establish “Sikolohiyang Pilipino.” Consider the simple situation of “." But try joining them immediately and you will be in for a surprise. Research indicates that a genuine invitation needs to be repeated at least 3 times .
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