New BTS album 'BE' racks up millions of listens within hours

was made available on a simultaneous worldwide release, the video for first track"Life Goes On" – a song offering a message of hope in the face of the coronavirus pandemic – had been viewed almost 20 million times on YouTube.

The trailblazing septet cemented their prominence in the world's biggest music market when their all-English single"Dynamite" entered the Billboard Hot 100 at number one in August, making them the first South Korean act to top the US chart."Our goal with the music on 'BE' is that it can be a comfort to a lot of people," member Jimin told a press conference Friday.

BTS' lyrics are often socially conscious – themes include the ills of consumerism and mental illness. The megastars are scheduled to perform"Dynamite" and"Life Goes On" for the 2020 American Music Awards on Sunday in Los Angeles.While Big Hit's shares have fallen back since their initial stock market debut the firm is still worth around $6 billion.

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