LeBron James Celebrates Son Bronny's Nike Endorsement Deal: 'The Legacy Continues On!!'

LeBron, who has been a Nike athlete since the start of his pro career, wrote in his Instagram post:"The Legacy Continues On!! Congrats Young King!!"

Bronny James #0 of Sierra Canyon shoots a three-point basket in the first half against Glenbard West at Wintrust Arena on February 5, 2022 in Chicago, IllinoisBronny, a senior at the famed Sierra Canyon School in Chatsworth, California, is also one of only three current high schoolers to be joining Nike. Along with Bronny, JuJu Watkins — also a star at Sierra Canyon — and DJ Wagner, who plays basketball at his New Jersey high school, also signed endorsement deals.

LeBron has not been shy to celebrate Bronny's accomplishments throughout his emerging basketball career. RELATED VIDEO: LeBron James' Son Bryce, 15, Receives First College Basketball Scholarship Offer: 'Blessedwhat the milestone meant to the family. He said on the show:"When he got on the cover, I was like, 'You know I was younger than you, right?' And then he did some research — all these kids got all these phones, which we didn't have when I was growing up like that — he was like, 'Dad, no, you were actually six months older than me.

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