Kazakhstan uses ‘Borat’ catchphrase ‘Very nice!’ as tourism slogan

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Sacha Baron Cohen’s popular catchphrase in the movie “Borat” has been adopted by Kazakhstan, where the film is set, as its newest tourism slogan. | RArcadioINQ

The country did not initially favor the way the film depicted it and its people when it was first released back in 2006. Instead, the national government banned the movie and threatened to sue Cohen, as peryesterday, Oct. 26. It also pulled out a four-page ad in the American newspaper to “defend” its honor.

But the government’s opinion on the film changed after Cohen released the trailer for its sequel last month. Kairat Sadvakassov, the deputy chairman of Kazakhstan’s tourism board, decided to just accept the movie and the attention it brought to the country. He then worked with a friend, Yermek Utemissov, to pitch the idea to the country’s board of tourism. After getting their approval, the two began shooting in popular spots in Kazakhstan and created the four videos for free.

“I chose Kazakhstan because it was a place that almost nobody in the [United States] knew anything about, which allowed us to create a wild, comedic, fake world,” Cohen added. “The real Kazakhstan is a beautiful country with a modern, proud society — the opposite of Borat’s version.”Though the film’s sequel will not show the country in a better light, Utemissov believes that the citizens will not react badly to it this time around.

 

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