OAKLAND, California -- Like many companies in trouble before it, Facebook is changing its name and logo.
The move reminded marketing consultant Laura Ries of when energy company BP rebranded itself to “Beyond Petroleum” to escape criticism that the oil giant harmed the environment. It also will incorporate other aspects of online life such as shopping and social media, according to Victoria Petrock, an analyst who follows emerging technologies.
Zuckerberg said that he expects the metaverse to reach a billion people within the next decade and that he hopes the new technology will creates millions of jobs for creators.
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