Facebook expands new tool aiming to shrink ‘news deserts’

SAN FRANCISCO –

The mobile-only tool lives within the Facebook app; turning it on adds local updates to a user’s regular news feed. In areas with scant local news, Facebook will add relevant articles from surrounding areas. “There is no silver bullet,” Brown said in an interview. “We really want to help publishers address challenges in local markets.”

Today In won’t automatically turn on for people even in the areas it serves, which could limit its reach. So far, Facebook says, 1.6 million people have activated the feature and receive news from some 1,200 publishers every week. Facebook isn’t paying licensing fees or sharing ad revenue with these news outlets. But the company says publishers get additional referrals to their websites, more so than when people see the same stories in their regular news feed, based on data from its test partners.

Outside researchers studying local news data provided by Facebook found that about half of the news stories in the Today In feature met what they called a “critical information need” in the communities it served.

Social network claiming it is learning but money making first, damaged is done. The people pays the price while MZ laughs on his way to the bank

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