Experts: New BIR memo merely reiterates social media influencers must pay taxes

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'[F]or those who are earning millions and even uploading house tours on their (Youtube) channel, I guess you've just earned the attention of BIR,' says Philippine Tax Whiz Mon Abrea.

RMC 97-2021 states social media influencers must pay income tax and business tax, which may either be percentage or value added tax, and are classified for tax purposes as self-employed individuals.

The BIR noted in its memorandum that it had received reports about certain social media influencers not paying their income taxes despite raking in huge earnings from various platforms. "Maybe not since it's still exempted from income tax under the TRAIN law. But for those who are earning millions and even uploading house tours on their channel, I guess you've just earned the attention of BIR," Abrea said.

 

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