CAN I TAKE YOUR ORDER–AND YOUR DATA? The hidden reason retailers are replacing staff with AI bots | Cameron Shackell / School of Information Systems, Queensland University of Technology / The Conversation

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You might have seen viral videos of Wendy’s drive-thru customers in the United States ordering their fast food from the firm’s generative AI bot Wendy’s FreshAI. Most show a very human-like transaction punctuated with cries of amazement at how fast, accurate and polite the system is.

While the system and others like it are in their infancy, and some still rely heavily on human assistance, retailers are investing huge sums in AI to replace human workers.

Retail AI bots, on the other hand, completely automate data collection. The bot is part of a business’s broader computer system, so the details of every customer interaction can be piped straight to a database. The data harvest can include the complete “stimulus” presented to each customer: the initial greeting, the volume, the tone, the pacing, responses to customer questions, and of course the dollar and cents outcome.

By substituting bots for humans, all the data that once ended up in employees can now go straight into the electronic vaults of the business. But human employees aren’t really able to model millions of past customer interactions, or weigh them against the customer standing in front of them.What does that mean? Using gigabyes of past data, retail bots can profile the current customer and adjust their behaviour accordingly, interact with the customer, and then feed back the data created for better performance next time.

AI thrives on data. If your job involves a lot of data, and the data is currently not captured , or it doesn’t inform the way you deliver your service —watch out. You are blocking a data loop, and you may be in the crosshairs.

Source: Education Headlines (educationheadlines.net)

 

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