Branding ng bayan: Tourism slogans for the Philippines through the years

on Tuesday, June 27, presenting the world with a new imperative: “Love the Philippines.”

It’s the latest era in the constantly shifting identity of Filipino tourism campaigns, which, over the years, has straight-up invited visitors to travel around the country, painted the Philippines as a “wealth of wonders” and a country of smiles, put the spotlight on the country’s natural beauty, and hinged on the humor of being in the Philippines.

As the country assumes yet another new identity to the world, here’s a look back at some of the Philippines’ tourism slogans through the years:In the ’70s, before tourism slogans were a thing, the Department of Tourism published a– perhaps one of the earliest efforts for a concentrated campaign to promote Philippine tourism. The title of the book takes off from a quote apparently attributed to then-First Lady Imelda Marcos.

Source: Holiday News (holidaynews.net)

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