The new campaign slogan, which replaced “It’s more fun in the Philippines”, was unraveled during DOT’s 50th anniversary celebration at the Manila Hotel on Tuesday, June 27.
“There is so much more to the Philppines than the fun and adventure that we have so far articulated to the world for the Phiippines is a powerhouse of mega biodiversity being only one of the 18 mega diverse countries in the world,” she added. In May, Frasco said that there was going to be a change in the country’s marketing strategy, saying that the main change would be that “the focus the DOT will be to highlight the heart and soul of the Filipino that is evident in our culture, our festivals, our food, the local products of our small and medium enterprises are living cultural heritage.”
Source: Holiday News (holidaynews.net)
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