Rizal Commercial Banking Corporation’s Executive Vice President and Chief Innovation and Inclusion Officer Lito Villanueva was recognized as a ‘Circle of Excellence Awardee’ in the prestigious Global Filipino Executives of the Year category of the Asia CEO Awards.
RCBC Moneybela was conceptualized by Villanueva and his team as an immediate response to lower financial inclusion rates in the rural and remote areas brought by limited infrastructure and low digital financial literacy.
Villanueva looked into the needs and lost opportunities of underserved and unbanked Filipinos at the height of the COVID-19 pandemic as untapped areas, and sought ways with his Digital Enterprise and Innovations Group in RCBC to create solutions that are contextualized to the needs of ordinary Filipinos.
Source: Financial Digest (financialdigest.net)
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