Apple and Amazon ‘committed’ to big screen, says theater owners’ association prexy

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Movie theater owners are confident that previously streaming-focused tech giants Apple and Amazon are now “committed” to putting their films on the big screen—even if Netflix still declines to—their trade body’s new president told AFP.

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“I think their commitment to the theatrical experience is amazing,” said Michael O’Leary, who takes over the National Association of Theater Owners this week.According to O’Leary, there has been a recognition that movies that are released in theaters first will eventually be more successful on streaming.

It is an argument theater owners have been pushing for years, but the pandemic offered a “crash course in whether or not a purely streaming model would work,” he said.

Source: Entertainment Trends (entertainmenttrends.net)

 

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