The Kadiwa ng Pangulo aims to provide farmers, fishers and MSMEs a direct market for their products.
According to PCO's statement, “more Filipino sellers and consumers are enjoying the benefits” of the program personally launched by President Ferdinand “Bongbong” Marcos Jr. in Pili, Camarines Sur. Meanwhile, the PCO reported that the Kadiwa ng Pangulo in Cebu City posted a total sales of P931,329. Through the Kadiwa ng Pangulo, Filipino farmers, fisherfolk and micro, small and medium enterprises can sell their produce directly to the consumers.
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