Women Entrepreneurs Ask NAFDAC To Ease Registration Process

“Again, NAFDAC will ask for samples, not one not two but twelve and above for laboratory testing, this is wrong, to us in AWEP, this is not reasonable at all. These are the reasons why we want to go into full partnership with them, maybe there is a communication gap somewhere so we can close it up.”Meanwhile, a development planner, trainer and strategist, Dr Steve Olusegun Ogidan, has said 94 per cent of businesses depend on referrals for survival.

Dr Odigan charged the entrepreneurs on efficient customers’ management, saying customer experience can make or break a business. “All businesses need to inspire additional purchases and customer advocacy in the marketplace,” he said. Apart from advising them to streamline sales efforts to increase productivity of existing sales channels, Ogidan also said they have to prioritise product diversification as part of growth management efforts.

Ogidan said entrepreneurs need to use technology to drive their businesses. He also charged the attendees on being able to deploy a business strategy that enables them to reach more people. “We need to grow with the business. You have to look at your customers’ diversity. You must grow your business and build your capacity to reach your clients wherever they are. Leverage third party alliances. Identify what you know how to do and do it very well. You have to rethink your business model,” he said.

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