Adidas said Tuesday that Bjorn Gulden, chief of rival outfitter Puma, would take over as its Chief Executive Officer as the German sportswear giant seeks to emerge from months of turbulence.
Gulden will take on the role from January next year, replacing current CEO Kasper Rorsted, Adidas said. The 57-year-old “brings almost 30 years of experience in the sporting goods and footwear industry,” said Thomas Rabe, chairman of the supervisory board of Adidas. He added, “As CEO of Puma, he re-invigorated the brand and led the company to record results… Gulden will head Adidas into a new era of strength”.
Adidas has faced months of turmoil which have hit sales. The company lowered its outlook for 2022 in July due in part to continuing severe coronavirus restrictions in key market China.
I got experience on Adidas sales is there any recruitment going on?
Moving from the master bedroom to the living room.
How...I hate puma designs sha
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