Adidas appoints former Puma boss as CEO after Kanye West fallout

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Adidas has appointed Bjørn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January as the company weathers the fallout from its split with the rapper formerly known as Kanye West.

Gulden will replace Kasper Rorsted, Adidas’ CEO since 2016, whose departure was announced in August. Adidas said at the time that Rorsted would hand over during the course of next year but said on Tuesday that he and the supervisory board “mutually agreed” that he will step down and leave the company Friday.Chief Financial Officer Harm Ohlmeyer will head Adidas until the end of the year.

 

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