Music Has A New Home In The Ayoba Superapp | The Guardian Nigeria News - Nigeria and World News

Music Has A New Home In The Ayoba Superapp | The Guardian Nigeria News - Nigeria and World News

10/21/2021 10:50:00 PM

Music Has A New Home In The Ayoba Superapp | The Guardian Nigeria News - Nigeria and World News

CAPE TOWN, South Africa, 21 October 2021 -/African Media Agency(AMA)/- Ayoba, the African super app, has announced the launch of a new focus on music in its application. The new Music homepage in ayoba offers a far superior design with enhanced player, and superb artist/ playlist imagery. Users are advised to upgrade their apps to the latest version of […]

CAPE TOWN, South Africa, 21 October 2021 -/African Media Agency(AMA)/- Ayoba, the African super app, has announced the launch of a new focus on music in its application. The new Music homepage in ayoba offers a far superior design with enhanced player, and superb artist/ playlist imagery. Users are advised to upgrade their apps to the latest version of the app, 0.42.2, on ayoba.me, to experience it for themselves. This update of the app will also ensure that users get access to the full feature set of the Superapp – including the recent updates to add voice and video calling to the current chat and channels offering.

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‘It has been an incredible journey building a music service in ayoba’ says CEO, Burak Akinci. ‘The year started at 40 000 monthly music users and we are currently at 300 000 monthly music users. The top territories are South Africa, Nigeria and Cameroon and we expect this growth trend to continue. The new music homepage in ayoba will further enhance music discovery in the app, and we anticipate a favourable response from users

’’.Simfy Africa [Pty] Ltd, owner of the ayoba app, has also announced the sunsetting of its standalone music streaming service, MusicTime®. MusicTime® was launched in December 2018 in South Africa with its partner, MTN, and was further launched into select MTN markets in subsequent years. headtopics.com

Simfy Africa [Pty] Ltd have taken the decision to incorporate music into ayoba and not to split their focus by running two independent apps. The MusicTime® app will be closed to new users this week, and will remain open for existing users until the 30th November 2021. MusicTime® evolved as a product from the legacy Simfy Africa music streaming service, which was sunset earlier this year.

‘We take this opportunity to thank all our Simfy and MusicTime® users for their support. It has been ten years’ since the Simfy service was launched, and the music industry and competitor landscape has changed significantly. We see greater growth opportunity with the music offering in ayoba

,’ says Akinci. ‘A direct comparison of the growth of the MusicTime® and ayoba music services for the past year shows a clear preference for the service in ayoba, both in user numbers and plays.The upgrade of the music homepage in ayoba is the first in a series of upgrades that are forthcoming in the app with our heightened music and content focus.

’ The music offering in ayoba offers 20 localised playlists per week per territory. Nigerian music users for example, see a different offering to Cameroonian. Playlists are rotated weekly with favourites updated with new tracks. South Africa has brought the greatest success for music in ayoba to date, with Nigeria and Rwanda following closely. headtopics.com

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