Comprising 15 chapters and informative epilogues, this book is an innovative resource material and guide for students and scholars of the media, alongside professionals, who increasingly require novel roadmaps for navigating the exciting maelstrom that the media – and its various iterations or strands of practice – have become.
Of necessity, it identifies and seeks to bridge knowledge gaps, towards a renewed engagement with the economics of the media in these times; importantly, how writers and content creators can stay within the cusps of innovation, and thereby keep their work in demand, towards better compensation.
He further observes, rightly, that, “It is a world that did not exist when Azu was setting out, but one in which those who learn its pathways may be not simply craftsmen, but the owners of the craft.” Also, prominent academics, Professors Abiodun Adeniyi of Baze University, Abuja and Oluyinka Esan of Caleb University in Lagos, alongside journalist, author and communications consultant, Ngozi Anyaegbunam.
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