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Writing for Media and Monetising It reveals how all of Mr Ishiekwene’s close to four decades of media work and public intellection have earned him a prized bird’s eye view, and still that depth of gaze, if not some form of omniscience, to both observe society keenly and equally calibrate the evolution of the media.
Part autobiographical, part personal reflection on a profession undergoing forceful transfiguration, and part manual for keen media workers or career pilgrims, on how to leverage their skills for more worthwhile recompense, Azu’s didactic form of storytelling is masterly in its subject command and projections.
It’s essential to acknowledge that news production incurs expenses, and we take pride in never placing our stories behind a prohibitive paywall. The array of insightful annotations on Writing for Media and Monetising It ranges from that of South African journalist and editor, Ferial Haffajee, who believes there is none “better than Azubuike Ishiekwene to steward young journalists into a world and landscape fundamentally changed and shifted from what we have known”, to the endorsement of Abimbola Adelakun, a notable columnist and professor in the African/African Diaspora studies programme of the University of Texas at Austin.
The author, Mr Azu Ishiekwene, is a highly respected and well-read columnist in the local and international media, whose over 35-year experience have seen him serve as Editor and Executive Director, Publications, at The PUNCH newspapers, then as Managing Director and Editor-In-Chief of The Interview magazine, is currently the Senior Vice Chairman/Editor-in-Chief at the LEADERSHIP Media Group.
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