Google’s Hustle Academy re-launches with AI focus to empower African SMBs

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The Nation Newspaper Google's Hustle Academy re-launches with AI focus to empower African SMBs

has announced the opening of applications for the 2024 cohort of its Hustle Academy, a program dedicated to accelerating the growth of small and medium-sized businesses in Sub-Saharan Africa.

SMBs are the backbone of Africa’s economy, yet many face challenges accessing funding and developing the essential skills needed to grow their businesses. Kristy Grant, Head of B2B Marketing, SSA commented, “Artificial intelligence holds immense potential for African small and medium-sized businesses , enabling them to drive innovation, increase efficiency, and unlock new levels of economic growth.

The new AI modules focus on data-driven decisions, optimising operations, and building AI-powered marketing strategies. Participants will explore practical applications through modules like “Boost Your Productivity with AI” and “Marketing Strategy and AI,” learning how to save time and supercharge digital outreach.

Source: Tech Daily Report (


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