But meanwhile, all brands need customer loyalty. This is to sustain customer retention, enjoy positive word of mouth and enthrone customer lifetime value. There are two perspectives to customer loyalty; companies’ executives may deploy some programmes for customers to build brand loyalty, but such programmes do not necessarily create brand loyalty. However, when an organization aligns its needs to that of customers, this leads to emotional engagement and brand loyalty is at its best.
In the highly revered book entitled: Kellog on Branding by Kellog School of Management, the authors, Tybout and Calkins postulate that “ Brands have a remarkable ability to impact the way people view products. Customers rarely just see a product or service; they see the product together with the brand. As a result, how they perceive the product is shaped by the brand. Perception, of course, matter most- how people perceive something matters far more than absolute truth.
A Brand must be focused and unique to stand out. A great brand must have a sense of association. For instance, Securities Dealers, commonly referred to as stockbrokers must uphold the tenet of ‘My word is my bound”. This alone, if transparently executed, means integrity is associated with the Dealer. Such a brand promise enhances brand positioning. Top brands have brand policy. The companies are noted for creativity and innovation in both products and service delivery.
At corporate level, branding works along with stakeholder engagement. This is a process that an organization involves people who may be affected by every decision it makes. It is important to strategic planning because it helps an organization to be proactive towards the needs and desires of every stakeholder in the value chain. By this, trust, confidence and buy-in of stakeholders can be secured before implementing key initiatives.
Oni, communications consultant, chartered stockbroker and commodity trader, is the chief executive officer, Sofunix Investment and Communications.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Nigeria Latest News, Nigeria Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Adequacy of corporate social responsibility in Nigeria | The Guardian Nigeria News - Nigeria and World NewsCorporate Social Responsibility (CSR) as it is known can be defined as the communal responsibility of a corporate organization towards its host community(ies) and in some other way, the society in which it does/carries out business. For 61 good years NTA never still clear upon all the noise and billions budgeted for digitalization, electricity zero,health, clean water,infrastructure, job creation, commerce and industries 61 good years. We must make June12Protest as massive as the EndSARS protest keepiton
Source: GuardianNigeria - 🏆 1. / 94 Read more »
Cameroon’s victory over Nigeria historical, says Conceicao | The Guardian Nigeria News - Nigeria and World NewsIndomitable Lions of Cameroon’s head coach, Antonio Conceicao, cannot stop celebrating his team’s 1-0 defeat of Nigeria in an international friendly in Austria on Friday. NBC said you shud uninstall twitter..dey re mad abi😂😁🤗 mbenjumafany If you won, would you say 'it was Just friendly '?
Source: GuardianNigeria - 🏆 1. / 94 Read more »
Innovating Nigeria: The Rise of True Compatriots | The Guardian Nigeria News - Nigeria and World NewsBeneath the obvious national contradictions and challenges we face, there is a deep revolution brewing that is “innovation at the speed of thought.” One of the biggest perks of the Office of the Director General of the National Information Technology Development Agency (NITDA) is the privilege of meeting the smartest people in Nigeria and beyond. […] Did Fulani man say Innovation? What will to your primitive lifestyle then?
Source: GuardianNigeria - 🏆 1. / 94 Read more »
COVID-19: Nigeria records 49 new infections | The Guardian Nigeria News - Nigeria and World NewsThe Nigeria Centre for Disease Control (NCDC) says the country’s COVID-19 cases have reached 166,816, as it recorded 49 additional infections as of Monday, June 7, 2021.
Source: GuardianNigeria - 🏆 1. / 94 Read more »
Issues arising from Twitter’s indefinite suspension in Nigeria | The Guardian Nigeria News - Nigeria and World NewsAfter the Second World War which ended when the allied forces defeated the axis alliance in 1945, the world was polarized between two broad ideological lines. Where are you twitting from?
Source: GuardianNigeria - 🏆 1. / 94 Read more »
Suspected herders kill 30, injure others in Benue | The Guardian Nigeria News - Nigeria and World NewsNo fewer than 30 persons have been killed and many others injured as suspected Fulani herdsmen attacked Odugbeho village in Agatu Local Council of Benue State on Sunday. I thought FG said you should not tweet I dey enjoy you guys They want to wipe Benue off the map?
Source: GuardianNigeria - 🏆 1. / 94 Read more »