Adequacy of corporate social responsibility in Nigeria | The Guardian Nigeria News - Nigeria and World News

It is also a company’s way of giving back to the society/host communities which it benefits from, which is also mutual/synergic/symbiotic partnership.

All over the world, it is expected that firms will perform corporate Social Responsibility with specific target to the need of its community and other stakeholders. An example of such is Wrigley’s Oral Health Care Programme whereby Wrigley, whilst enhancing orbit, encourages oral health practices in children through a school based educational programme in China and a patient outreach programme in Poland.

However, a number of companies or corporate organizations have misconstrued marketing gimmicks and sales promotion as a form of Corporate Social Responsibility,,reaching out to insignificant portion of the society. It is interesting to note that all manners of marketing communications tools such as events sponsorships are beginning to wear the toga of Corporate Social Responsibility from the Promoters’ standpoint.

Companies may also channel their Corporate Social Responsibility initiatives towards educational development with the provision of such amenities like: public libraries to encourage reading culture and also serve as resource centers. Organizing workshops and seminars with seasoned professionals for the youth might also rekindle the “good old days” where average youth genuinely seek for knowledge for personal development.

keepiton

For 61 good years NTA never still clear upon all the noise and billions budgeted for digitalization, electricity zero,health, clean water,infrastructure, job creation, commerce and industries 61 good years. We must make June12Protest as massive as the EndSARS protest

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