Journalist Leslie Katz, a Forbes contributor since October 2023, covers science and consumer technology, often focusing on how they overlap with art and creativity.
A very mindful Dictionary.com named its 2024 word of the year this week: “demure,” which has enjoyed a surge in popularity, and assumed new layers of meaning, since TikTok influencer Jools Lebron used it in an August post that went hugely viral.“You see how I do my make-up for work? Very demure, very mindful,” Lebron tells her followers, who now number 2.3 million. “A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure.
Like “demure,” one of Dictionary.com’s shortlisted words for 2024, “brat,” got a fresh twist in 2024. Musician Charli XCX turned it from an insult into a compliment to describe someone who is boldly confident when she tweeted that “kamala IS brat,” following Vice President Kamala Harris being announced as the Democratic presidential nominee.
Shortlisted term “brainrot,” refers to the all-too-familiar effect of whiling away too much time consuming low-quality content on social media, “Extreme weather” also made the list. Searches for the phrase jumped, Dictionary.com noted, amid global discussions about record-breaking temperatures, catastrophic storms and widespread flooding.
Dictionary.com 2023 word of the year was “hallucinate,” following “woman” in 2022, “allyship” in 2021 and “pandemic” in 2020. Lebron is clearly thrilled to be the driving force behind the site’s top pick for 2024. She shared a playful TikTok video reacting to the announcement in which she preens and poses proudly. Her behavior in the vid is anything but demure, deliberately proving the point.Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.
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