ViacomCBS’s All Access is riding the Starship Enterprise to distinguish itself in a crowded field of streaming services
ByAs the overseer of the “Star Trek” television properties for ViacomCBS Inc., producer Alex Kurtzman is charged with updating the space drama for a new generation without alienating its hard-core fans.
But he knows there is much more at stake: ViacomCBS is counting on the franchise to help its streaming service, CBS All Access, hold its own against a field of larger rivals in Hollywood.
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