Network TV execs say their decisions on when to stay with the Trump impeachment trial and when to break away will likely be made day-to-day, if not hour-by-hour.
In this image from video, the Senate votes on the amendment offered by Senate Minority Leader Chuck Schumer, D-N.Y., in the impeachment trial against President Donald Trump in the Senate at the U.S. Capitol in Washington, Tuesday, Jan. 21, 2020.
The decision illustrated the on-the-fly judgments television executives will face every day of the trial, juggling concerns over millions of dollars in advertising revenue, news purists cognizant of the weight of history and angry soap opera fans. Yet it was noticed when CBS cut off the trial around 3:15 p.m. ET, while rivals ABC and NBC stuck with it.
A CBS representative noted that the network’s news streaming service was continuing to carry the trial, and that network affiliates were given the choice to continue to show the Senate if that’s what their executives preferred. “These decisions are difficult and they’re not always solely in the hands of the news divisions,” said Mark Lukasiewicz, a former NBC News executive and now dean of Hofstra University’s School of Communication. Network entertainment and corporate executives also weigh in.
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