Disney finally opened 'Star Wars: Rise of the Resistance' and it could be a big boost for business
"Star Wars: Rise of the Resistance" — one of the two star attractions in the"Star Wars: Galaxy's Edge" areas of Disneyland, California and Disney World, Florida. The rollout of the rides, more than six months after the"Star Wars"-themed sections opened, promises to release pent-up demand and provide a welcome boost to Disney's theme-park business.
"Awareness and intention to visit remain strong," finance chief Christine McCarthy added, pointing to booking rates at Disney's domestic hotels tracking 5% higher. However, both Galaxy's Edge areas"have been far more successful than has been reported," Iger said on the call. They fuelled a 5% rise in guest spending, he said, as people spent more on admission, merchandise, and food and drink."Just to give you one crazy stat, the Millennium Falcon attraction has carried over 1.7 million people already since they've opened across both places," Iger said.
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