Alphabet Inc's YouTube unveiled on Thursday nine new original programmes that will be available for free this year as the streaming service shrinks an effort to attract subscribers with content exclusively behind a paywall.
New programmes include a documentary about Dude Perfect, a group that performs sports tricks on YouTube, and an interactive series featuring YouTube star Mark Fischbach that lets viewers control the storyline. Ads are YouTube's core business, and executives said Thursday they wanted to align the original content arm with the overall business.
New episodes of a handful of existing programmes are likely to remain subscriber-only because of prior commitments, YouTube said.YouTube showcased only one international programme on Thursday, a documentary due in June on Latin American pop star Maluma.
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