Chinese premium electric-vehicle (EV) maker Xpeng is planning to launch a mass market brand very soon, with the new entity aimed at taking the fight to market leader BYD . The models under the new brand will be priced between 100,000 yuan (RM65,550) and 150,000 yuan (RM98,320) and cater to more budget-conscious consumers .
Xpeng co-founder and CEO He Xiaopeng revealed the plan during the China EV 100 Forum in Beijing, stating that the brand will first introduce a compact EV at a price range of between 100,000 and 150,000 yuan. The model will come equipped with advanced driver assistance systems and will be aimed at global markets
Xpeng Electric-Vehicle EV Mass Market Brand BYD Budget-Conscious Consumers China EV 100 Forum Compact EV Advanced Driver Assistance Systems Global Markets
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